JODIE HAYWARD
The Engine is the AI operating system your business runs on: departments with their own brains, one voice holding them together, and a department that watches out for you, not just the numbers. It's the machine, built once, so the business keeps moving on the mornings you're not.
Twelve jobs run your business, whoever does them. The Engine Check reads yours in about ninety seconds and shows you which have an owner, which live in your head, and which have nobody at all. That's your map, before any pitch.
You can build the offer, sell it, deliver it, and tell anyone exactly why it worked. Ask what happens between a lead landing and a client renewing, though, and the honest answer is: you, holding most of it from memory, hoping nothing drops on the weeks you're not looking.
"I don't know what I don't know."
What you find yourself saying, more than anything elseThat's not a gap in you. Every course, every coach, every framework you've ever bought handed you a piece of the picture, usually the shiny piece: the marketing, the sales, the next launch. Never the whole of how a business actually runs. The pieces you were given weren't wrong. They were incomplete.
The Engine is the first whole one: everything you need to run it, including the parts you didn't know were missing.
Before your coffee's properly hot, a pulse is waiting in your Slack: the three things that actually move the needle this week, already in order, nobody chased you for them.
Later that morning, drafts are sitting in Notion marked For Approval, written in your own voice, waiting on your yes and nothing else.
Your inbox has already been triaged before you sat down. The urgent things are flagged. Everything else has been dealt with, or is waiting its turn, not yours.
The numbers you used to chase down at eleven at night are just there, in the same pulse that opened your week.
You shut the laptop at pickup time on Friday. It's still shut on Saturday morning.
This isn't the version of freedom that only exists on a vision board. It's a business that keeps moving on the mornings you're not looking, so waking up calm stops being something you must earn.
Right now, most founders are adding an AI tool here and an AI tool there, onto a business that was already running on memory and good will. AI amplifies whatever's underneath it. Bolt it onto chaos and you get faster chaos back, more noise, not less.
AI plugs cleanly into an operation that's already clean. That's the order The Engine insists on: the twelve jobs get named and owned first, and the AI runs inside that structure, not instead of it.
The founders who build that structure now, while most of the market is still bolting pieces on, are the ones running miles ahead of everyone else once it's obvious enough to copy.
Jodie built The Engine for her own business first: the same twelve jobs, the same departments, carrying her own week, heads-down since January, before a single client ever touched it.
Strip away the jargon and The Engine is this: a written-down version of how your business actually works, split into departments that each draft real work on their own, all reporting to you, so the doing stops living in your head and the week hands you back room to create.
Your brand voice, your ideal client, your offers, written down once in a shared foundation every department reads from. Nothing gets rebuilt from a blank page again.
Each one an AI agent with its own identity, its own memory and its own way of working, not a folder of prompts you'd have to remember to open.
The Monday pulse, the content batch, the weekly numbers review: scheduled, running on their own clock, whether or not you were awake to start them.
Every department writes to a queue. Only your Chief of Staff writes to you, so you get one update a week instead of a dozen competing for your attention.
The Chief Alignment Officer reads what actually moved, not what you said you'd do, and says so, with the receipts attached.
Every piece of copy is checked against a deterministic scan of your own banned words and tone before it's marked ready for your approval.
Jodie's own business already runs on it. Every department in The Engine is the same one carrying her week, built and used inside her own operations before a single client touches it.
Each department arrives with its own AI agent switched on, real drafts landing in your world. The order you switch them on in is decided by your own numbers, never a guess.
As the business grows, three more join as expansion packs. One job, one owner, always.
A job, in plain terms: something that has to happen for the business to keep working, whether or not anyone's actually been given it. (A "function" is just the tidier word for one of these, same thing.) The five departments you just met own these twelve between them, one job each.
Seen by the right people, on repeat.
Turns attention into a name on your list.
Stays in touch until someone's ready to buy.
Moves a warm lead through to a yes.
Keeps every promise once someone's paid.
Keeps people, offers the next right thing.
Captures the wins as they actually happen.
The numbers that tell you the truth.
What you know, written down once.
The rhythms that make the other eleven repeatable.
What's coming in, what's going out.
Decides what the business does next, and why.
Most founders can point to two or three of these with a real owner. The rest runs on memory, on whoever picked up the phone last, or on you: the same name attached to nearly all twelve.
Two more seats sit above all twelve, and neither owns a job of their own. Both exist to hold the whole picture, for you. The Chief of Staff speaks to you with one voice, so a dozen updates become one you can actually read. The Chief Alignment Officer watches you, not the business, so the woman carrying all of this never goes unseen either.
The Engine runs on SCALED, the operational methodology Jodie teaches and runs her own business on. Every department, every rhythm and every rule inside your Engine follows it. The framework came first; the AI was built to serve it, never the other way round.
And the skills your departments arrive with aren't improvised either. They're built from evidence: marketing science on how brands actually grow, the ranking signals the platforms have publicly confirmed, and the operating patterns proven inside a real business before they were ever packaged. Each one cites its sources, and each one reads your foundation before it writes a word.
Every other department works for the business. This one works for you. The Chief Alignment Officer reads the whole system, the numbers and the woman, and tells you the truth with receipts: the decision that's been sitting open past its cost. The loop reopened a third time. The week your actions contradicted the strategy you signed, without you clocking it. The moment to pull something forward, because the evidence says you're ready.
It's my methodology in the seat: the same watching I do inside client businesses, built into yours as a standing department. Alignment first was never a slogan here. In your Engine, it's staffed.
Ten-plus years as the operational backbone behind six and seven-figure businesses. Two frameworks built from that decade: SCALED, which reads the business, and ARISE, which reads the woman. Both are poured into every Engine.
The Engine is the productised version of the operating system I run my own business on. My departments draft my marketing. My chief of staff plans my Monday. My own Chief Alignment Officer flags me when I drift. I'm not selling you a theory. I'm handing you the machine I live in, rebuilt around your truth.
The whole build is written as a numbered runbook, the same one a VA who's never opened Claude Code before can follow start to finish. Every phase ends with a checkpoint that tells you exactly how you'll know it worked, before you move to the next one.
Every step is a command to copy, a form to fill in, or a login screen to click through. That's the whole job.
Checkpoint · nothing to debugYour Claude account, your GitHub, your Notion and Slack, your billing. Nobody else holds your passwords, and nobody else's business runs on your keys.
Checkpoint · your own keys, start to finishA repo that's your business's brain, one department already drafting real work, and a Monday pulse you didn't have to write, all inside a weekend.
Checkpoint · live by MondayEach phase tells you exactly what should be true before you carry on: a draft sitting in your Notion, a message in your Slack, a routine listed and saved.
Checkpoint · every phase, before you move onHow much of that build you do yourself depends on the level you pick. The Engine Kit: you or your VA run the runbook, start to finish. The Engine Sprint: you drive, in a handful of guided sessions, while we direct. The Engine, Installed: we do the build, on your own accounts, and you watch it start.
The Engine isn't built to take your VA's job, or to sideline the team you already trust. It's built so the humans in your business do human work, and every one of the twelve jobs gets an owner, even where nobody's had the capacity to hold one before.
Your VA gets the same runbook you'd get: the exact steps, the exact checkpoints, and a department that drafts the work they used to write from scratch every time.
Approvals stay human. Every draft, every send, every piece of copy waits on your yes, or your team's, written into every department's own rules, not left to a vibe.
The Engine is the machine: it staffs the jobs nobody's owned, and your people do the parts only a person can.
In your own cloud, in your own GitHub, running on your own AI account. Not on my servers, not inside a tool you rent. Stop working with me tomorrow and you keep the whole thing, running.
And if you ever want silence: one edit stops the whole Engine dead. The kill switch is built in, and it's yours too.
Your Engine runs on your own AI account, pay-as-you-go: pennies per draft, a few pounds to a few tens of pounds a month for normal use, not hundreds. And it runs on credits you load first, like a pay-as-you-go phone: put £20 on and it can't spend £21. Auto-top-up stays off, the setup video does that before anything runs, and the money it can use is only ever the money you chose to load.
Same method underneath every level. What changes is how close you stay to the build.
You build it yourself, with the runbook your VA could run. Your generated repo, five departments, the voice gate, the videos.
Stood up together: your intake reviewed first, then guided build sessions. You drive, we direct, live by the end.
Done for you, QA'd by me, handed over running on your own accounts. Your only job is the yes.
The founding ten get the lowest price The Engine will ever have, before a word of this reaches anyone else. Price rises the moment there's proof to point at.
When your Engine is in, you're never alone with it. The Engine Room is the home once you're in: every starter-kit update delivered straight into what you already run, new departments as they release, and the support channel for the day an agent misbehaves. Included from the day you install, at any level.
Your words, your files, an hour or two, saved as you go.
I review your Engine as it's built from your answers; you get its home ready with three short videos.
One connect button, and your finished Engine arrives in your GitHub, whole.
The schedules start, the drafts arrive, and the yes is always yours.
The install runbook is written for exactly that: a VA who's never opened Claude Code before, working through numbered steps, with a checkpoint after each one telling you what should be true before you move on. You never write a line of code. If you'd rather not touch it yourself, the Sprint and Installed levels exist precisely for that.
Every piece of copy is checked against a deterministic scan of your own banned words and tone before it's ever marked ready for your approval. Not a "does this sound okay" guess. A gate, not a vibe.
On your own accounts: your Claude, your GitHub, your Notion, your billing. Nobody else holds your passwords. You can revoke access at any point, from your own settings.
No. Drafts only, unless you explicitly say send it. That's written into every department's own rules, not a promise sitting outside the system: nothing publishes without your yes.
This doesn't replace them. It gives your VA the same runbook and a department that drafts what they used to write from scratch, and it gives your team a system with an owner for every job instead of a few people covering twelve between them.
A Claude account on a plan that includes Claude Code, and a GitHub account, which is free. Both are tools you're likely already circling. Nothing else to buy before you begin.
You're not troubleshooting alone. Email support lives inside The Engine Room, the ongoing home for everyone who's installed The Engine.
Most of what you've tried is a piece: a content tool, a chatbot, an automation here and there. The Engine is the whole structure those pieces were always missing, twelve jobs named and owned, with one voice holding them together instead of a dozen separate logins.
Your Engine ships with a full compliance pack: a pre-filled AI systems register, human-oversight documentation, transparency guidance, a data map, an AI-literacy record and an incident log, built against the EU AI Act and UK and EU data protection basics, sourced and dated. None of the Core pack's uses fall into the Act's high-risk categories, and the register explains why rather than just saying so. It isn't legal advice; it's the documentation that gets your adviser to yes in an hour instead of starting from a blank page. You stay the accountable human for your own AI, with the paperwork already done.
No. Everything your Engine writes arrives as a draft waiting for your yes. Posts, emails, plans, all of it. You approve it, edit it, or send it back. Nothing goes out on its own unless you deliberately tell it to, and you never have to.
No, and the reason is pleasingly boring: your Engine runs on credits you load before it runs, like a pay-as-you-go phone. Put £20 on and it can't spend £21. Auto-top-up stays off (the setup video does that first), so the money it can use is only ever the money you chose to load. For normal use, expect a few pounds to a few tens of pounds a month, not hundreds.
Two answers. First, the what-if register: a plain list of everything that can wobble, with the fix next to each one. Second, the kill switch: one edit stops the whole Engine dead. Nothing runs, nothing sends, until you switch it back on. And when neither of those covers it, you reach a human: support@jodiehayward.com, and the human is me.
Yours, outright. It lives in your GitHub, runs on your AI account, and none of it sits on my servers. If we never speak again, your Engine keeps running and you keep everything. You're never renting it.
Whichever you already use. Your Engine runs on Claude, ChatGPT, Gemini or Grok; you pick at the intake and the install matches your choice. I build on Claude and recommend it warmly, but you're never locked in.
Your Engine lives in your own private repo and runs on your own AI account. Your business, your clients' words, your numbers: it isn’t shared with other clients, and none of it sits with me after handover. And the platforms' developer sides don't train their models on your content. (Google only promises that on its paid tier, so on Google your Engine always uses the paid tier, set up that way from the start.)
Less than you think, and you choose. The scheduled work runs itself: drafts appear, plans get written, whether you're watching or not. Your job is the yes. Most weeks that's a review session with a cuppa, not a second job.
It's built to be updated. Change an offer, your prices, your voice: you tell your Engine, or edit the document, and every agent works from the new truth from that moment. It's a living system, and keeping it current is one of the day-to-day trainings.
The Engine isn't public yet. The first ten places go to this list, at the lowest price The Engine will ever have, before a word of this reaches anyone else. The price rises the moment there's proof to point at, the same as everywhere else here.
If you're building this alone right now and you're ready for that to change, join the list. You'll hear first.
Leave your email and you'll hear the moment The Engine opens, before it's announced anywhere else, at the lowest price it'll ever have.