Jodie Hayward | Your Wingwoman from Soul-Trader to CEO
Your Wingwoman for Health & Wellness Business

From Soul-Trader
to CEO

Your Wingwoman in building a business that actually runs without you. I help health and wellness business owners stop trading their soul for money and start leading like the CEO they were always meant to be.

9+ Years in Online Business Clients Scaled 6–8x Integrator & COO-Level Experience Multi-Six Figure Builder
The Real Problem

You know how to change lives.
Nobody taught you how to run a business.

You're brilliant at what you do. Your clients get results. You've been at this for years and you've built something real. But behind the scenes? You're drowning. The backend is held together with duct tape. You're working 60-hour weeks. Leads slip through. Revenue hits the same ceiling month after month.

It's not. You don't have a skills problem or a marketing problem. You have an operational problem. And no one is talking about it. What you need isn't another course. It's a Wingwoman who'll get in the trenches with you and actually fix it.

I'm spending more time trying to fix tech than actually coaching. I didn't become a health coach to troubleshoot automations at 11pm.

From the outside, my business looks legit. Behind the scenes, it's held together with Post-it notes and prayers.

I have a team, but I'm still holding everything. It's like the blind leading the blind.

I've bought courses on funnels, emails, CRMs… none of them got properly implemented because I got stuck halfway through.

Here's What Nobody Tells You

It's not another marketing course.
It's not posting more on Instagram.
It's not a you problem.

You've tried the courses. You've bought the templates. You've watched the YouTube tutorials. None of it stuck because nobody taught you the operational side of running a business. The systems, the team, the strategy, the foundations. The stuff that isn't sexy but keeps the whole thing standing.

You can't out-strategise misalignment. And you can't scale what isn't built to hold weight. You need a Wingwoman who's done it, rebuilt it, and knows exactly where the cracks are.

Jodie's photo
Your
Wingwoman
Your Wingwoman

I'm not a coach.
I'm your Wingwoman.

I've spent over nine years in the online business world. Not as a spectator. As the strategic and operational backbone behind coaches, course creators and agencies. Integrator-level work. COO-level thinking. The person in the room making sure the vision actually gets built.

I built a multi-six-figure business of my own. It looked incredible from the outside. Inside, it was suffocating. So I walked away. Rebuilt. Hit six figures again in nine months — this time on my terms, doing work that actually fits.

That's the work I do with my clients. I help you build the operational identity and foundations that let you lead a business that runs without you running yourself into the ground.

🎯
StrategicOperations, systems, team. Not theory.
🤝
Built with youNot done for you, not done alone
🔥
Lived experienceI've been where you are. And rebuilt.
🛡️
The line-holderYour sounding board when it gets hard
The Wingwoman Effect

What happens when someone's actually in your corner

4x
Revenue Growth

Scaled from £20K/month to £80K/month in one year by building operational foundations that could hold the growth.

Client result · Health & Wellness

Clarity
Identity Shift

In one week of working with Jodie, I had more clarity than I'd had in years. She doesn't just give you strategies. She helps you see what's actually in the way.

Christina

Space
Team & Systems

Before working with Jodie, I was doing everything myself and drowning. She helped me build a team that actually owns outcomes, not just tasks. I can finally breathe.

Client result

Your Wingwoman, Your Way

Three ways to get a Wingwoman

Whether you're building your first foundations or leading a team that needs better structure, there's a level of support that fits.

£2K–£10K/month

Foundational Systems Membership

$249/month

For soul-traders ready to build their first operational foundations. Your Wingwoman in your corner every week with the systems, structure and support to stop doing everything yourself.

  • Monthly systems sprints
  • Weekly drop-in clinics
  • Done-with-you implementation
  • Community of health & wellness founders
Learn more →
£10K–£50K/month

Strategic Operations Membership

For business owners ready to scale with team and systems. Your Wingwoman goes deeper here: advanced operational foundations, team leadership and strategic planning so growth doesn't cost you your sanity.

  • Advanced operational strategy
  • Team leadership frameworks
  • Strategic planning sessions
  • Scaling roadmap
Learn more →
£50K+/month

1:1 & Mastermind

For established CEOs who want their Wingwoman on speed dial. Fractional COO-level partnership, vision management and room to actually lead your business instead of running around inside it.

  • Fractional COO-level support
  • Strategic planning & vision management
  • Direct access to Jodie
  • Built for your specific business
Learn more →
Speaking & Events

No fluff.
No scripts.

I don't teach from theory. Everything I share on stage comes from lived experience. Audiences leave with clarity, practical next steps and a genuine shift in how they see themselves and their businesses. No empty inspiration. Just honest, grounded conversation about what it actually takes to build and lead a business that doesn't eat you alive.

Why every business owner needs a Wingwoman
The identity shift from soul-trader to CEO
Operational foundations for scaling
Leadership without burnout
Building a business that doesn't run you into the ground

"Jodie has this ability to say the thing you didn't even know you needed to hear. She doesn't just deliver content. Something actually moves in the room when she speaks."

Event Feedback

"Within 20 minutes, she'd reframed how our entire audience thought about their businesses. That's rare."

Event Host

You're not broken.
You just need a Wingwoman.

You remembered the version of you that knew exactly what she wanted. Let's build the business that matches her. No fluff. No quick fixes. Just the operational foundations, strategic thinking and Wingwoman support to get you there.